The horizon report from the new media consortium  is  estimating that the next big things will be:

1. User created content
2. Social networking
3. Mobile Phones speaking and recording
4. Virtual Worlds
5. The New Scholarship
6. Multiplayer Educational Games

I haven't been here for quite some time. I got a message and decided to check out.

Dear 21Publish Users,

Happy blogging!

Your 21Publish Team
21Publish - Turnkey Group & Branded Blog Communities http://www.21publish.com

I'll write this down for future reference. Need to do some ajustments. The existing layout is producing quite small text. Need to change the font size. But I'll be back. 

He does a lot of research on his clients

• He reads blogs to learn about his clients
• If  I go to see someone and haven’t been there for six months, lots of things have changed and it’s a great way to update and to learn what is going on
• Authentic genuine comments on their blogs is a way to present my ideas in advance
• This is a pretty great way to connect with your customers
• Don’t’ plan to stop your day job if you get into blogging
• Getting actual dollars: Google clicking can give you some pennies

He can’t get any press in the mainstream media

• People on the blogosphere are writing about him
• He gets good coverage
• How to get my feet wet
• You can bring the information over
• Leave the old blog there as a historical reference

The seminar

• How to pitch bloggers
• You did a great job with that, would you like to write more
• How to send out music and use your blog to promote
• Release music and support the release with your blogs
• Royalty free publicity on the podcasts
• People that listen and like it might turn into customers
• He sells CD’s online and distributes samples for free to podcasters
• He don’t want to give up the control of his music and marketing
• I managed a couple of bands and understand how difficult it’s to get the producers to market

PR-firm

• He does a lot of book promotion
• I noticed that you review some business books on your blog
• Free books sure are great presents to bloggers who write and comment
• Press releases and pitches
• Toe nail fungus email might be the end-results

Pitch bloggers

• Authors have much more in common than the PR guy
• For people on-line that haven’t started blogging
• There are 50 million blogs out there now
• Planning is a good thing, and you should do some

The non-bloggers

• He reads 2-3 hours a day and he loves to read them
• Specific topics they want to cover
• A big picture you want to cover
• Starting a business blog without planning is like driving naked to work
• Get focused
• I’ve attracted way more clients after I started blogging
• Quick story: I sold something yesterday
• I need more than 50 cents consulting (Amazon clicks)

What are the most unusual uses?

• Anonymous
• You know
• I left comments on the blogs
• She writes a lot
• Hides the blogging for hb
• Editors
• She has been publishing
• She built up a confidence on how to write

Writing is a critical business skill

• Improved my writing
• I write on 10 books
• You got the books published
• An unplanned trip to Russia
• Complete an international adoption

Room and a computer

• Chain smoking
• Stopped bye on beer
• Splogger
• Blogger
• Clammed up when he understood that I knew about sploggers
• Reindeer keeper
• Taxi-driver
• He told me how spamblogs work
• He didn’t create a lot of  material
• Articles that he would auto generate
• Linking strategies to make money

Robert Rosenfell is a marketing man

• Mother of invention is the name of his blog
• Writes anything he wants about the things he likes to write about
• Helps him to avoid bad clients
• Clients you don’t want to work with turn away if the don’t like his blogs

Horrible practices

• Great potential clients
• They accept his writings
• Stay on topic most of the time
• Stay away from religion and politics
• Most people spend much more time than they think

iPOd

• Podcasting
• I don’t getting
• His typical customer is an entrepreneur
• Typical first time customers
• They want a lot of information as they can get
• First time entrepreneurs
• Lots of great information
• He interviews auto detailing shoppers
• Additional add on services
• Easy to sell

First time in the morning

• Stumbled across his podcasts
• He knows his market
• It’s a very narrow niche
• Convert people to buy from him instead of his competitors

Results are hard

• Most people are not just doing one thing
• It’s difficult to quantify
• When I first started blogging
• Maybe a few friends are reading
• Selection committee
• Called me later
• I don’t know much about you
• It was a direct sales
• It closed the deal
• He could tell it from the blog

He is a humorist

• He writes funny stuff
• He got significant traffic to his website
• He generates so much content
• The phones are ringing so much often
• Very tangible results
• Most don’t get such response

Guerrilla marketing

• To meet with more people
• You can’t blog ones at a while
• Daily, weekly and several times in the week
• The latest news week doesn’t mean next week

When I blog more I get more traffic

• Two blog posts a day are generating more traffic than one

No publishing touches it

• Blog the book product
• It’s a great thing to do it
• Famous to blog anymore
• Souvenir the actual traditional book
• You maintain your copyright
• Blogs or podcasts are your copyright
• You can’t read a blog on the beach

Part of the rational

• If free stuff is good, the pay stuff must be incredible
• How do you get started
• Good blogging software packages
• Going through the major blogging software